Shakespeares Views On Love Essay Example For Students

Shakespeares Views On Love Essay Shakespeares Views On LoveRomeo and Juliet, William Shakespeare’s sixteenth century disaster, stays one of the most well known, immortal bits of writing yet made. This mixed story records the prohibited fascination between two indiscreet youngsters, and their sad suicides. The story’s occurrences, soaked with Shakespeare’s perspectives and conclusions, uncover the playwright’s ways of thinking on affection. Many think about Romeo and Juliet the best romantic tale ever, yet when the â€Å"love† between the two principle characters is broke down, it can't really be viewed as adoration. Rather Shakespeare composed this play as a confirmation of the brutal outcomes of foolish desire and fascination, and attempted to send an advice. Shakespeare implied not for Romeo and Juliet to characterize genuine romance, rather, to characterize what genuine affection isn't. The overhang scene of Act II, throbbing with the enthusiastic current existing between the Romeo and Juliet, contains the absolute most extravagant, most excellent verse at any point composed. Be that as it may, from an increasingly basic viewpoint, this scene likewise contains the absolute generally reckless, exaggerated responses of two pulled in people at any point chronicled. In spite of the fact that they have just known each other for a couple of hours, and have not yet shared â€Å" a hundred expressions of articulation (II. ii. 64-65), they quickly give themselves to one another. Both Romeo and Juliet show a hazardously hasty nature, just as a powerlessness to control their feelings, normal for their age. The crazy activities of Romeo appear to be particularly negligent, considering the risk he faces on the domain of his human foes, the Capulets. However he demands in taking alone in obscurity night to see his â€Å"love† Juliet. Romeo’s amazingly later and convincing fixation on Rosaline, his â€Å"old want doth in his deathbed lie, a youthful warmth expands to be his beneficiary. /That reasonable for which love moaned for and would pass on,/With delicate Juliet coordinated, is presently not fair.† ( Prolougue Act II, 1-4 ). In this manner, Rosaline is quickly supplanted. Mightn’t Juliet be supplanted that quickly?In an expand monolog Romeo adoringly thinks about his woman to splendid, brilliant bodies and creatures, for example, â€Å"bright angel† (II. ii. 28) with eyes as â€Å"the most attractive stars in all the heaven† (II. ii. 15). Romeo’s takeoff from the dimness in which he has been covering up and his dare to the light of Jul iet, his â€Å"fair sun† (II. ii. 4), represents the unfolding of another age in his life, after the dim night of Rosaline’s dismissal. Romeo seems liable of urgency; his happiness in finding a delightful young lady sharing his attractions blinds good judgment. Juliet’s incautious conduct demonstrates like Romeo’s. They see one another, trade a couple of sentimental words, and she permits him to kiss her. At that point alone on the gallery she pines for him, promises to disavow her own family and â€Å"no longer be a Capulet † (II. ii. 38), promising herself to a kid she has quite recently scarcely met. She disregards the motivation to fear this abrupt and extreme fascination, â€Å" . . . excessively ill-advised, to unadvised, excessively abrupt,/Too like the lightning which doth stop to be/ere one can say ‘It lightens.’ † (II. ii. 129-130). Juliet doesn't understand the knowledge in and essentialness of her own words, the anticipating of her own destiny. These hypothetical human foes, careless of the threat and obstructions that block their future, change in a solitary night to mortal sweethearts who can't live without one another. They trade pledges on the twilight gallery, underneath the sky, energetic and unstable, representing the hazardous idea of the circumstance. The circumstance does quickly detonate in Act III, Scene I, where the play quickly spirals descending. Mercutio, Romeo’s diverting (and frequently disagreeable) companion, and Tybalt, Juliet’s red hot, hot-blooded cousin, conflict because of crazy affront and the hunger for retribution. When Mercutio falls, Romeo in his wrath flies after Tybalt, and thus slaughters him. Two cherished lives snuffed out due to instinctive wrath, feelings let wild and excessive. .u869c16098a47f2ed7c0d86683e217326 , .u869c16098a47f2ed7c0d86683e217326 .postImageUrl , .u869c16098a47f2ed7c0d86683e217326 .focused content territory { min-tallness: 80px; position: relative; } .u869c16098a47f2ed7c0d86683e217326 , .u869c16098a47f2ed7c0d86683e217326:hover , .u869c16098a47f2ed7c0d86683e217326:visited , .u869c16098a47f2ed7c0d86683e217326:active { border:0!important; } .u869c16098a47f2ed7c0d86683e217326 .clearfix:after { content: ; show: table; clear: both; } .u869c16098a47f2ed7c0d86683e217326 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; murkiness: 1; change: darkness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u869c16098a47f2ed7c0d86683e217326:active , .u869c16098a47f2ed7c0d86683e217326:hover { mistiness: 1; change: haziness 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .u869c16098a47f2ed7c0d86683e217326 .focused content region { width: 100%; position: rel ative; } .u869c16098a47f2ed7c0d86683e217326 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-design: underline; } .u869c16098a47f2ed7c0d86683e217326 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u869c16098a47f2ed7c0d86683e217326 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-fringe range: 3px; text-adjust: focus; text-enhancement: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u869c16098a47f2ed7c0d86683e217326:hover .ctaButton { foundation shading: #34495E!important; } .u869c16098a47f 2ed7c0d86683e217326 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u869c16098a47f2ed7c0d86683e217326-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u869c16098a47f2ed7c0d86683e217326:after { content: ; show: square; clear: both; } READ: Family Values EssayHad this play finished joyfully, it effectively could without much of a stretch be viewed as a hilarious perfect work of art. Be that as it may, the deplorable end makes watchers consider the reason for the play’s heartbreaking occasions: the passings of Romeo, Juliet, Mercutio, and Tybalt. The passings of Mercutio and Tybalt were without a doubt brought about by the incredible driving forces of detest, much like the motivations of fascination among Romeo and Juliet, which, at long last, slaughtered them moreover. Had they not felt those driving forces so energetically, neither would have felt the impu lse to end it all in light of the inconceivability of living without the other, and likely would have gotten away joyfully to Mantua. Shakespeare draws matches among desire and despise, two of mankind’s most impressive motivations, to restrict them, and backing rather genuine romance, a slow regard and comprehension of an individual, in light of more than physical fascination. Shakespeare

English Narrative Essay

Everything hushes up on the African Sahara. The sun, winds, and creatures have all said goodnight; however the crickets lay conscious, reciting me on. I gradually control each nerve in my body to inch it forward to the parched gazelle. When she focuses her nose down, the invigorating impression of water twilight in the warmth favoring her throat and Whoosh! I toss my body towards her. My jaw opens to welcome her tissue. It is the main dinner of the night; and a lot more anticipate me. Being a cheetah is the creature I would most need to be.Cheetahs have dazzling adjustments the world we live in, an intriguing and moving condition to live in, and devour various creatures as food. Right off the bat, the cheetah has been an effective predator for a considerable length of time. Being the quickest land creature on the planet has a few preferences. The cheetah’s one of a kind form let’s it arrive at velocities of up one hundred kilometers for every hour in three seconds. Itâ €™s undeniable long smooth out body and little head takes into account less air opposition. Incredible legs push the cheetah to inhale taking velocities in a split second. The cheetah accomplishes additional footing from its non-withdrawing claws.Its long tail is a key piece of its structure since it encourages it to keep up equalization and alter course at incredibly high speeds. The dark tears that stream down the cheetahs face retain blinding light from the splendid African days. These extraordinary accomplishment of advancement, permit the cheetah to adjust to its encompassing and make due as a predominant well evolved creature. Besides, the natural surroundings where cheetahs live is entirely attractive. Most cheetahs today are found in eastern and southern Africa. They can likewise be found in specific places in the Middle East, Iran, Turkmenistan, and Afghanistan.Cheetahs like to live in open living spaces like semi desert, prairies and thick brush. Contingent upon where the cheetahs are, their environments can run from savannahs to thick vegetation to precipitous territory. Because of the cheetahs short run time they need thick brush to have the option to follow their prey. This lessens their general running time. Lamentably cheetahs are being denied of the open terrains that they have to endure. They are being taken over by ranches or have been fenced off making them difficult to reach or unreasonably risky for cheetahs to chase and calmly live on.Finally, the cheetah’s position on the natural pecking order permits it to have not many predators, and feed on a sound assortment of prey. In light of their fast of running, they can pursue their prey down without any problem. They are given inclusion by the African meadows and savanna while following their prey. They at that point runs toward the prey and wreck it to the ground, utilizing their teeth to straightforwardly nibble the animals’ necks. In any case, they are nearly the most def enseless species as offspring. They have to keep away from predators like lions, hawks, and hyenas.But preys consistently have a few answers for all threats in the nature. Cheetah moms as a rule shroud their offspring during the initial hardly any long stretches of their lives. To finish up, the cheetah is a prevalent warm blooded creature. With its secrecy inborn conduct and fantastic plans on its hide the cheetah is an improved predator. Its characteristic natural surroundings can shift, so the cheetah is an exceptionally adjusted creature. A spotted, slim, rest, smooth, and quick predator; a creature that chases for its food on the run. The cheetah is really the sovereign of the wilderness.

Changing Careers Avoid These 5 Biggest Mistakes

Changing Careers Avoid These 5 Biggest Mistakes You think you’re prepared to change professions. You’ve got all the secret sauce to roll out an improvement: you’re very great at what you need to do, sure about yourself and your capacities, clear about your desires and objectives, and you have the mental fortitude important to take the jump. Before you do, in any case, try not to make any of the accompanying mistakes:1. Don’t hold up until you’re desperateIt’s never a smart thought to settle on a mammoth extraordinary choice from a position of distress or gloom. On the off chance that you’ve arrived at where you totally abhor your activity and can’t stand going to work, that is-strangely without a doubt an inappropriate time to change careers.See in the event that you can improve your circumstance and your everyday pleasure in your work first. When you’ve balanced out a piece, that’s when to make a stride back and choose what course you’d generally prefer to go in. It will spare you a ton of backtracking on the off chance that you quit your corporate money employment to join the bazaar spontaneously and need to locate that center ground. No compelling reason to experience this burdening procedure twice.2. Don’t overlook you have to eat to liveCourage and cull and a huge dream are insufficient to pay the lease. Before you set out on this insane extraordinary change obviously, make a point to lay some strong money related foundation to help you all through your progress. Ensure you have a sufficient wellbeing net, and that you can make enough to keep up your way of life once you make it to the opposite side of the chasm.3. Don’t dismiss what you wantIf you’re going to shake things up, make a point to do it right. This will assist you with abstaining from experiencing this procedure twice. Ensure you truly look from the outset and premier what you need. What esteems matter to you, what sorts of parameters are major issues for you, what you need to achieve with your vocation, and so on. At that point make sense of the sort of genuine work that will fulfill those necessities. At that point, and at exactly that point, seek after that work. Conjectures are not your friend.4. Don’t neglect to ask yourself the extreme questionsDig profound. Return to botch #3. Have you truly made sense of your thought processes? Is it accurate to say that you are hoping to roll out an extreme improvement for an inappropriate reasons? Would there be approaches to achieve all that you need and get all that you need inside your present field? Indeed, even your present position? Making sense of what’s functional about where you are correct presently is a helpful expertise, and it will spare you being disappointed any place you end up.5. Don’t give upBig advances like this don’t come without any problem. In the event that nobody gives you another vocation with a royal flair, don’t get e xcessively disheartened. Make sure to drive forward. In the event that you’re not buckling down enough to get this going, it may be on the grounds that it isn’t truly what you need. However, on the off chance that it is? Simply continue keeping at it.

Essay Topics For High School And College Entrance Exams

Essay Topics For High School And College Entrance ExamsA lot of students who are planning to write their essays for the high school and college entrance examinations have the habit of choosing good essay topics for 9th grade. This is due to the fact that they are aware that the essays should be written in such a way that they stand out as outstanding papers.In order to make the writing process easier, some parents and teachers decide to make the essays more interesting by considering the essay topics for the 9th grade. There are many factors which influence the choice of essay topics for the high school and college entrance examinations.But these factors can also be considered as the factors which determine the essay topics for the high school and college entrance examinations. These factors include the study plans of the students. Students do not have the luxury of changing their minds along the way and it is always important to keep this in mind while writing an essay. If students do not want to make changes in their plans and instead want to spend time on planning their essay topics, they might end up making a mistake.It is advisable to consider the test taking habits of the students and their discussion topics when thinking about the essay topics for the high school and college entrance examinations. If the students talk about their own behavior while participating in the exam, it is easy to see whether these students are really passionate about their studies or if they merely do this to pass the exams. If you can find the main reason for their discussion, you will be able to come up with a variety of topics for your essay.Most students have very specific expectations when it comes to writing their essays for the high school and college entrance examinations. And for these students, this means that they need to have the appropriate foundation before starting their essay writing process. Most students feel that they cannot write about something that they hav e no idea of.They generally begin writing their essays without any idea as to what they should say, so they rely on a simple math equation, a list of facts and a sentence. And this is precisely why there are so many students who fail to satisfy the tests and end up getting failed.It is really important to select a different topic or at least a topic which they are more comfortable with. If you find that your child has not got an idea what to write about, then you can even set aside a certain amount of time to look at your child's essays in a different perspective. You can just sit and watch him or her to finish his or her essay and you can see if he or she is on the right track or not.

Reflection Of The Multisystem Family Course - 1419 Words

Reflection of the Multisystem Family Course The purpose of this reflection paper is portray the knowledge that I have learned throughout this semester regarding the multisystem utilized to identify traits and behaviors associated with the assessments of family members. Marta Lundy’s article gave a brief history of theoretical integration as she describe a multi-systemic, multi-theoretical integrative model for social work practice, even though each reading assignment was associated with a movie or a book provided by the instructor and required all students to provide a written analysis. The introductory of the Neurosequential Model of Therapeutic (NMT), an evident based practice approach teaching the class of the clinical problem solving therapeutic technique, working with children, families and the communities and was accompanied with information on the various types of trauma and understanding the definition of trauma such as physical vs. psychological trauma; and restorati ve trauma. What I found interesting during the course, schools are now using the NMT to develop programs implementing procedures correcting a behavior that may have caused a child to act out dysfunctional behaviors. Although, the NMT study the sequences of a problem starting when the brain initially began to develop and analyze the stages to determine where the problem may have occurred leading to introduction of an article entitled, â€Å"Child brain† taken from the child Welfare InformationShow MoreRelatedChildren With Special Needs Children1634 Words   |  7 Pagesneeds children because I did not know what this mother had to face. While doing this interview I have learned that it takes a special person to take care of a special child. This child has a disease called NOMID, which stands for neonatal onset multisystem inflammatory disease, this disease causes inflammation and tissue damage affecting the nervous system, skin, and joint. This interview has taught me that s ome parents will face many difficulties while raising a special needs child, but they willRead MoreA Reflection On Capstone Nursing Practicum2354 Words   |  10 PagesAs N412L: Capstone Nursing Practicum comes to a close, I can reflect on my clinical experiences in this course and my progress towards meeting my defined behavioral objectives. At the beginning of this course, I set goals for myself, of which I planned to accomplish by the time this term came to a close. These objectives included: effective communication of the patient’s care summary in SBAR format, safe and efficient administration of intravenous medications, successful performance of tracheostomyRead MoreEssay about Professional Presence3330 Words   |  14 Pagesof the patient. I think this is evidenced by rules around age of visitors in ICU environments, family presence in codes, and decisions based strictly on physical findings with decision to withdraw care. I have witnessed multiple events over the ye ars where Era III- body/mind/spirt have proven to have an influence in a patient outcome. There was a patient in the ICU that the physician told the family that the patient was not going to survive their traumatic injuries that their lungs were too damagedRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesthe prior sixth edition: to provide comprehensive coverage of IS management practices and technology trends for advanced students and managers. Earlier editions of this textbook have been used for courses in MBA, MS in IS, and executive education programs, as well as in advanced undergraduate courses. We believe that our approach of providing both up-to-date chapter content and full-length case studies, written by the same authors, results in a unique set of materials for educators to customize

Animal Testing Should Not Be Banned - 1399 Words

â€Å"Animal testing has been bad of the years and it can even be dated back to the ancient times of the greek. Physicians would dissect animals with the pure interest to obtain knowledge. But even then, one such physician stated that he would rather use a pig as his subject because he wanted to.The ethics of animal testing has always been questioned. Humans do not want to think of animals as on the same level of us. The similarity is terrifying and makes the cruelness obvious. In the 20 century it has been recorded that early scientists who perform experiments and operations on live animals, did not consider animals to be of the same lineage of us and barely cared for them.The remaining are used as test dummies for products. Hundreds of†¦show more content†¦It breaks one’s heart to know that a family member is being treated cruelly and has to suffer for something they do not deserve.When researching animals many different tests are done in order to predict the eff ect it will have on humans. One test done is for eye irritancy. A test is performed, often on rabbits, called the Draize eye test. It is a test created by John Draize, a scientist working for the United States Food ,Drug Administration. During the test a substance of some sort will be placed into the rabbit’s eye and the rabbit will be observed in intervals. The rabbits may suffer in such as bleeding, ulcers, and blindness for up to two weeks. At the end of the tests the probable that the rabbits will be killed.Another test is done to determine acute toxicity, which is done when the animals are killed they are put into our food and we get sick and to calculate the danger when a chemical is exposed to the mouth and skin, or is inhaled. It is generally conducted on rats and mice. In the past the test included poisoning a large amount of animals and waiting until at least half of them died. The tests today are less lethal. They now conduct the tests until the animals show sign s of suffering and then the scientist will terminate the experiment. These signs of suffering are severe and include agonizing pain, seizures, and loss of motor function. In the end though the animals areShow MoreRelatedShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). 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It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreAnimal Testing Should Not Be Banned1581 Words   |  7 PagesAnimal testing is being used by different organizations all over the world to prevent specific diseases, especially cancer. Americans see animal testing having a harmful effect but it is one of the main reasons why society has most cures for some illnesses. This topic is important because people need to know what goes on during animal testing and why it is very beneficial. Animal testing needs to be used to find all cures. Some ani mals such as chimps/ monkeys have 90% of the same DNA humans haveRead MoreAnimal Testing Should Not Be Banned1721 Words   |  7 Pages † Today, more animals are being used in experiments than ever before: around 100 million in the United States alone† (3). Animal testing is now an international issue, and it is becoming a major story. Currently, animals are often used in medical testing, make-up testing, and other consumer product testing. Animals used in such product testing are often abused and suffer from serious side-effects. Animal testing can be painful for the animals, testing results are usually not even useable forRead MoreAnimal Testing Should Be Banned1364 Words   |  6 Pagesbenefit. Using animals for these experimentations usually does not come to mind. Animals are often abused, suffer, and even die during laboratory testing for the benefits of people to make sure medications, household products, newest procedures, and cosmetics are safe and effective for human use. Humans have benefited from animal testing for years while these animals suffer consequences with no positive outcomes for themselves. Even if a product or procedure is deemed successful, these animals are frequentlyRead MoreAnimal Testing Should Be Banned Essay1632 Words   |  7 Pages Animal Testing Should Be Banned Throughout the decades, animals have been used in medical research to test the safety of cosmetics including makeup, hair products, soaps, perfume, and countless of other products. Animals have also been used to test antibiotics and other medicines to eliminate any potential risks that they could cause to humans. The number of animals worldwide that are used in laboratory experiments yearly exceeds 115 million animals. Unfortunately, only a small percentage of

Amazon Impact of Online Service Quality in Sales and Costumer Decisio

Question: Describe the Report for Amazon and It's Impact of Online Service Quality in Improving Sales and Customers Decision. Answer: Introduction In past few years extensive growth has been noticed in the ecommerce sectors especially in the retail industry. The increased access to the internet is the major factor that contributes in the growth of ecommerce sector (Witell Lofgren, 2007). Through internet access the customers are able to easily browse different websites and purchase goods that they find suitable for themselves. The entire process from viewing the products and variety of choices to making purchase and delivery can be done by the customers by the customers from the comfort of their home due to ecommerce services. Due to this ease and comfort, ecommerce has become quite popular among the customers (Stamenkov Dika, 2015). Initially the companies were reluctant to accept ecommerce because of reliability and security issues but these issues are now resolved to large extent and thus companies widely use ecommerce platform. The main reason behind adopting ecommerce is its low cost and wide market accessibility. In present business environment, the online service quality has appeared as the most important factor that influences the buying decision of the customers (Sabiote, Frias Castaneda, 2012). Service quality can be described as the judgment of the customers based on their expectations which further are built on brand popularity and customers experiences. The organizations have realized that only price of the product is not key determinant of the success but quality of the product and services is also major factor that contributes in success of the organization. The quality of the products and services offered by the organization has a significant impact on the customer loyalty and satisfaction which influences the purchase decision and eventually impacts the profitability of the firm (O'Neil, Palmer Wright, 2003). In order to build customer loyalty and provide customer satisfaction it is important to provide quality services to customers during after product purchase. Aims and Motivation The core aim of this research proposal is to inspect the impact of online service quality on purchase decision of the customers in retail industry. The motivation of this research is that ecommerce activities has exploded due to internet accessibility which offers easy purchase option. In order to retain customers and remain profitable in long term the organizations must satisfy their customers which can be done through qualitative services. Thus, in order to understand the impact of quality online services on customers purchasing decision and ways in which it helps in improving sales this research is conducted. It is evident that in every business, customer satisfaction is a critical aspect that helps in long term sustainability of the organization along with providing huge profit margins (Li, 2015). Thus, online retail organizations must also maintain strong customer relationship by providing them quality services in order to remain profitable and sustain for long. Research Question In order to achieve the main aim of the research, following questions are formulated: What is the importance of quality online services in influencing the purchase decision of customers? Determine the factors that impact the consumer perception about the service quality? In what ways can the organizations influence the perception of the customers about service quality? Research Objectives The major objectives of this research proposal are as follows: To examine the role of quality of online service on customers perception about the product To explore the factors that influences the purchase decision of the customers To analyze the significance of quality services in influencing customers to make a purchase Research Rationale This research topic is selected because the subject is very interesting and improves the knowledge about the ecommerce sector. This research topic is the one of the recent topics of research that contains ample of information and can guide organizations. Through research on this topic, the readers will have a broad understanding about the role of quality services in ecommerce sector. This research topic can also be helpful for business organizations in improving sales of their products and services by transforming the perception of the customers towards online services. The business professionals will also be benefitted through this research study because they will be able to understand the significance of high quality services in ecommerce sector. This research study analyses the retail giant Amazon and its online customer services with specific emphasis on its business structure in Nigeria. Organizations of the Research A proper structuring of the research is important to achieve research aim and complete the research work successfully. This can be done by using a systematic approach and organizing the research appropriately. For this purpose, the research will be divided into different chapters which are as follows: Chapter 1: Introduction The first chapter is introduction chapter that contains background information about the research subject and is one of the crucial chapters that lay the foundation of the research work. This chapter contains the aims, motivation, objectives and rationale of the research. Chapter 2: Literature Review The second chapter is literature review that contains in-depth information on the research topic which is based on the previous literatures and researches done by different authors. Chapter 3: Research Methodology The third chapter is research methodology chapter that determines the different types of research methods which are used in research to gain information about the research subject. All the necessary information in the research is retrieved using tools and techniques which are described under this chapter. Chapter 4: Data Analysis and Discussion The fourth chapter is data analysis and discussion that analyses the data collected through different research methods. The data is analyzed in this chapter to gain important information and reach to a meaningful conclusion. Chapter 5: Conclusion and Recommendations The fifth chapter is conclusion and recommendation chapter that contains the overall summary of the research based on the research findings. This chapter also provides recommendations for any gaps identified in the entire research. Literature Review (Theory and Definitions) According to Hung et al. (2014), today, the competition in the marketplace has increased and become fierce due to globalization as new players are frequently entering in the market and increasing competition. The competition is even higher in ecommerce sector because several new players are entering in online business to exploit the business and make profit. It is identified that the cost of implementing online business is relatively low in comparison to traditional retail stores and online business also opens the vast market to the organizations. Zandian Riahinia Azimi (2010) also explored that the profit margins are eroded due to growing competition in ecommerce business; therefore it is important for the organizations to differentiate itself from its competitors to gain success. The online business can differentiate itself from other rivals through ecommerce service quality because it determines the way in which the service providers provide customer satisfaction and manages its customers. In the views of Sahadev Purani (2008), ecommerce service quality is the combination of different factors such as access, assurance, reliability and ease of navigation. In order to provide high quality and effective online services a combination of the above elements should be used. Turk, Scholz and Berresheim (2012), investigated that ecommerce retailing helps in gaining new customers and provide an easy way to customers in making purchase. At present, customers lack in time and demand quality products and services therefore, they are attracted towards brands as branded products and services offers quality. This is the huge opportunity for the large market players to sell their products on ecommerce platform. The small and new players can also exploit ecommerce platform and become successful by promoting business on online medium. In the views of Wang (2008), secure payment, quick customer service, online shipping, fast response are some important elements of online service quality which should be considered by the retailers to build, improve and maintain the brand image of the business. The ecommerce platform and businesses has opened doors for top retail companies such as Amazon and for local firms but in order to remain competitive over rivals providing high quality online services is essential. It is discussed by Javedi et al (2012) that examining the purchase behavior of the customers while making online purchase can be helpful for the companies to create competitive advantage and gain insight. The internet is widely used in online business activities for different purposes such as placing an online order, checking and comparing the prices of products and searching for product attributes. As per the opinion of Zhilin Kim (2004), online shopping behavior is the process of buying products and services through online medium. Five stages are identified in the process of online shopping behaviors which are search for the options, online purchase, recognition of need, evaluation of alternatives and post purchase alternatives. Other than this, there are different factors that affect the purchase decision of the customers such as brand image, service quality, easy return policy, and perceived risks including product risk, financial risk and non-delivery risk. Uzun Poturak (2014) has also explored that there are different factors that influence the customer purchase decision such as e-loyalty, customer satisfaction, online risks and online service quality. Huang Finch (2010) discovered that convenience and customer trust along with price and quality of the product and services are important variables that influence purchasing decision of the customers. It is identified that if the customers are satisfied with service quality of the organization there is high probability that will return back and make another purchase and will continue until they feel satisfied. According to Sousa (2012), there is a positive relationship between customer loyalty and service quality as organizations can retain customers by providing high quality service. Wu Wu (2010) explored that in online shopping the customer decision is based on quality of information provided to them, their perception of risk and interface quality. In addition to this, if the customers find the website attractive and easy navigation is provided they will make purchase. Moreover, Janita Miranda (2013) assumed that by integrating the online services companies can increase their profit margins along with this, high quality services also influence customers to avail the services on constant manner. Riley, Scarpi Manaresi (2009), determined that providing detailed information to the customers about the product, its reliability and efficiency along with making effective communication with them can help the companies in sustaining. Schlagel (2011) also investigated that customer satisfaction and perceived service quality are interrelated because customer satisfaction is dependent on customers expectations about the products and services they receive. According to Ch eng et al. (2012), if any organization provides high quality services but the customers expectations are not met the perceived online service quality will be low. Carlson OCass (2011) suggested that organizations should make efforts to enhance the customers perception towards the service quality provided by them this can be done by developing effective marketing strategies and building trust. Research Methodologies Research methodology is the process in which the researcher collects data which is relevant to the research study. It is a systematic and scientific method through which reliable information is retrieved (Hair et al., 2015). The present research will identify the impact of online service quality on customer purchase decision. For this purpose various tools and techniques will be used to collect data. In this research exploratory research design will be used to determine the characteristics of different variables and it will also help in exploring new ideas and assumptions related to research subject (Denscombe, 2012). In addition to this, inductive research approach will be used for this research to build meaningful conclusion. The data collection method that is suitable for this research will be both primary and secondary data collection methods. Through primary method data will be collected using questionnaires and interviews (Crowther Lancaster, 2012). The questionnaires will be provided to people who use online shopping to understand the factors that influence their purchase decision (Kuada, 2012). Moreover, the interviews will be conducted with the business development managers and logistic managers of the online retail companies. On the other hand, secondary data collection method will utilize existing sources to collect data such as books, journals, online articles and company websites (Creswell, 2013). The sample size for survey method will be 100 and for interview method sample size will be 8. After collecting relevant information data will be analyzed through graphical data representation method such as pie charts or pictograms (Pasian, 2015). Ethical Considerations There are certain ethical considerations that need to be followed while conducting any research work to maintain authenticity and reliability of the research (Kara, 2012). The ethics that will be considered during this research work will include confidentiality and privacy of the data, no biasness or discrimination, no plagiarism, use of authentic sources, and proper acknowledgement of the publication and authors whose data is used (Crowther Lancaster, 2012). Project Plan (Gantt Chart) Research Activities Oct Nov Dec Jan Feb March April May June July Aug Sept Choosing the Topic Confirmation of Research Proposal Introduction of Research Review of Literature Data Gathering Data Analysis and Evaluation Conclusion and Suggestions Submission of Report References Carlson, J. O'Cass. (2011). Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators. Managing Service Quality: An International Journal, 21(3): 264286. 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