Tuesday, May 26, 2020

Essay Topics For High School And College Entrance Exams

Essay Topics For High School And College Entrance ExamsA lot of students who are planning to write their essays for the high school and college entrance examinations have the habit of choosing good essay topics for 9th grade. This is due to the fact that they are aware that the essays should be written in such a way that they stand out as outstanding papers.In order to make the writing process easier, some parents and teachers decide to make the essays more interesting by considering the essay topics for the 9th grade. There are many factors which influence the choice of essay topics for the high school and college entrance examinations.But these factors can also be considered as the factors which determine the essay topics for the high school and college entrance examinations. These factors include the study plans of the students. Students do not have the luxury of changing their minds along the way and it is always important to keep this in mind while writing an essay. If students do not want to make changes in their plans and instead want to spend time on planning their essay topics, they might end up making a mistake.It is advisable to consider the test taking habits of the students and their discussion topics when thinking about the essay topics for the high school and college entrance examinations. If the students talk about their own behavior while participating in the exam, it is easy to see whether these students are really passionate about their studies or if they merely do this to pass the exams. If you can find the main reason for their discussion, you will be able to come up with a variety of topics for your essay.Most students have very specific expectations when it comes to writing their essays for the high school and college entrance examinations. And for these students, this means that they need to have the appropriate foundation before starting their essay writing process. Most students feel that they cannot write about something that they hav e no idea of.They generally begin writing their essays without any idea as to what they should say, so they rely on a simple math equation, a list of facts and a sentence. And this is precisely why there are so many students who fail to satisfy the tests and end up getting failed.It is really important to select a different topic or at least a topic which they are more comfortable with. If you find that your child has not got an idea what to write about, then you can even set aside a certain amount of time to look at your child's essays in a different perspective. You can just sit and watch him or her to finish his or her essay and you can see if he or she is on the right track or not.

Saturday, May 16, 2020

Reflection Of The Multisystem Family Course - 1419 Words

Reflection of the Multisystem Family Course The purpose of this reflection paper is portray the knowledge that I have learned throughout this semester regarding the multisystem utilized to identify traits and behaviors associated with the assessments of family members. Marta Lundy’s article gave a brief history of theoretical integration as she describe a multi-systemic, multi-theoretical integrative model for social work practice, even though each reading assignment was associated with a movie or a book provided by the instructor and required all students to provide a written analysis. The introductory of the Neurosequential Model of Therapeutic (NMT), an evident based practice approach teaching the class of the clinical problem solving therapeutic technique, working with children, families and the communities and was accompanied with information on the various types of trauma and understanding the definition of trauma such as physical vs. psychological trauma; and restorati ve trauma. What I found interesting during the course, schools are now using the NMT to develop programs implementing procedures correcting a behavior that may have caused a child to act out dysfunctional behaviors. Although, the NMT study the sequences of a problem starting when the brain initially began to develop and analyze the stages to determine where the problem may have occurred leading to introduction of an article entitled, â€Å"Child brain† taken from the child Welfare InformationShow MoreRelatedChildren With Special Needs Children1634 Words   |  7 Pagesneeds children because I did not know what this mother had to face. While doing this interview I have learned that it takes a special person to take care of a special child. This child has a disease called NOMID, which stands for neonatal onset multisystem inflammatory disease, this disease causes inflammation and tissue damage affecting the nervous system, skin, and joint. This interview has taught me that s ome parents will face many difficulties while raising a special needs child, but they willRead MoreA Reflection On Capstone Nursing Practicum2354 Words   |  10 PagesAs N412L: Capstone Nursing Practicum comes to a close, I can reflect on my clinical experiences in this course and my progress towards meeting my defined behavioral objectives. At the beginning of this course, I set goals for myself, of which I planned to accomplish by the time this term came to a close. These objectives included: effective communication of the patient’s care summary in SBAR format, safe and efficient administration of intravenous medications, successful performance of tracheostomyRead MoreEssay about Professional Presence3330 Words   |  14 Pagesof the patient. I think this is evidenced by rules around age of visitors in ICU environments, family presence in codes, and decisions based strictly on physical findings with decision to withdraw care. I have witnessed multiple events over the ye ars where Era III- body/mind/spirt have proven to have an influence in a patient outcome. There was a patient in the ICU that the physician told the family that the patient was not going to survive their traumatic injuries that their lungs were too damagedRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesthe prior sixth edition: to provide comprehensive coverage of IS management practices and technology trends for advanced students and managers. Earlier editions of this textbook have been used for courses in MBA, MS in IS, and executive education programs, as well as in advanced undergraduate courses. We believe that our approach of providing both up-to-date chapter content and full-length case studies, written by the same authors, results in a unique set of materials for educators to customize

Wednesday, May 6, 2020

Animal Testing Should Not Be Banned - 1399 Words

â€Å"Animal testing has been bad of the years and it can even be dated back to the ancient times of the greek. Physicians would dissect animals with the pure interest to obtain knowledge. But even then, one such physician stated that he would rather use a pig as his subject because he wanted to.The ethics of animal testing has always been questioned. Humans do not want to think of animals as on the same level of us. The similarity is terrifying and makes the cruelness obvious. In the 20 century it has been recorded that early scientists who perform experiments and operations on live animals, did not consider animals to be of the same lineage of us and barely cared for them.The remaining are used as test dummies for products. Hundreds of†¦show more content†¦It breaks one’s heart to know that a family member is being treated cruelly and has to suffer for something they do not deserve.When researching animals many different tests are done in order to predict the eff ect it will have on humans. One test done is for eye irritancy. A test is performed, often on rabbits, called the Draize eye test. It is a test created by John Draize, a scientist working for the United States Food ,Drug Administration. During the test a substance of some sort will be placed into the rabbit’s eye and the rabbit will be observed in intervals. The rabbits may suffer in such as bleeding, ulcers, and blindness for up to two weeks. At the end of the tests the probable that the rabbits will be killed.Another test is done to determine acute toxicity, which is done when the animals are killed they are put into our food and we get sick and to calculate the danger when a chemical is exposed to the mouth and skin, or is inhaled. It is generally conducted on rats and mice. In the past the test included poisoning a large amount of animals and waiting until at least half of them died. The tests today are less lethal. They now conduct the tests until the animals show sign s of suffering and then the scientist will terminate the experiment. These signs of suffering are severe and include agonizing pain, seizures, and loss of motor function. In the end though the animals areShow MoreRelatedShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MoreAnimal Testing Should Be Banned880 Words   |  4 Pagesdepending on animals testing. Therefore, if people talk about laboratories, they should remember animal experiments. Those animals have the right to live, according to people who dislike the idea of doing testing on animals; the other opinion, supports the idea of animal testing as the important part of the source of what has reached medicine of the results and solutions for diseases prevalent in every time and place. Each year huge numbers of animals a re sacrificed for the science all these animals, whetherRead MoreAnimal Testing Should Be Banned776 Words   |  4 PagesAnimal Testing Should be Banned  ¨Over 100 million animals are burned, crippled, poisioned and abused in US labs every year ¨ ( ¨11 Facts About Animal Testing ¨). Imagine if that was someones animal getting tortured in labs just to test things such as beauty products and perfume. Animal testing was first suggested when,  ¨Charles Darwin evolutionary theory in the mid 1850s also served to suggest that animals could serve as effective models to facilitate biological understanding in humans ¨ (Murnaghan)Read MoreAnimal Testing Should Not Be Banned940 Words   |  4 Pages1). Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year. 2). 92% of experimental drugs that are safe and effective in animals fail in human clinical trials. (DoSomething â€Å"11 Facts About Animal Testing†). There are currently no laws combating the testing of cosmetics on animals, but the practice is harmful and must be ended. As evidenced by the statistics above, millions of animals are tortured and murdered in the United States every year for virtually no reasonRead MoreShould Animal Testing Be Banned?1665 Words   |  7 PagesTesting Cosmetics on Animals Companies around the world use animals to test cosmetics. Animals, such as rabbits, guinea pigs, hamsters, rats, and mice, are used to test the effects of chemicals on the eyes and skin. While animal testing is not mandatory, many companies use it. About Cosmetics Animal Testing by the Humane Society International talks about the different options companies have that do not require the cruel use and eventual death of animals. The article also talks about the overallRead MoreAnimal Testing Should Not Be Banned1572 Words   |  7 PagesAnimal Testing Every year, over two hundred million innocent animals are injured or killed in scientific experiments across the world. Of those animals, between seventeen and twenty million are used in the United States alone. It is said that an animal dies in a laboratory every three seconds (Animal Testing 101). Those in favor of animal experimentation say they are taking animals’ lives to save humans. It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreAnimal Testing Should Not Be Banned1581 Words   |  7 PagesAnimal testing is being used by different organizations all over the world to prevent specific diseases, especially cancer. Americans see animal testing having a harmful effect but it is one of the main reasons why society has most cures for some illnesses. This topic is important because people need to know what goes on during animal testing and why it is very beneficial. Animal testing needs to be used to find all cures. Some ani mals such as chimps/ monkeys have 90% of the same DNA humans haveRead MoreAnimal Testing Should Not Be Banned1721 Words   |  7 Pages † Today, more animals are being used in experiments than ever before: around 100 million in the United States alone† (3). Animal testing is now an international issue, and it is becoming a major story. Currently, animals are often used in medical testing, make-up testing, and other consumer product testing. Animals used in such product testing are often abused and suffer from serious side-effects. Animal testing can be painful for the animals, testing results are usually not even useable forRead MoreAnimal Testing Should Be Banned1364 Words   |  6 Pagesbenefit. Using animals for these experimentations usually does not come to mind. Animals are often abused, suffer, and even die during laboratory testing for the benefits of people to make sure medications, household products, newest procedures, and cosmetics are safe and effective for human use. Humans have benefited from animal testing for years while these animals suffer consequences with no positive outcomes for themselves. Even if a product or procedure is deemed successful, these animals are frequentlyRead MoreAnimal Testing Should Be Banned Essay1632 Words   |  7 Pages Animal Testing Should Be Banned Throughout the decades, animals have been used in medical research to test the safety of cosmetics including makeup, hair products, soaps, perfume, and countless of other products. Animals have also been used to test antibiotics and other medicines to eliminate any potential risks that they could cause to humans. The number of animals worldwide that are used in laboratory experiments yearly exceeds 115 million animals. Unfortunately, only a small percentage of

Tuesday, May 5, 2020

Amazon Impact of Online Service Quality in Sales and Costumer Decisio

Question: Describe the Report for Amazon and It's Impact of Online Service Quality in Improving Sales and Customers Decision. Answer: Introduction In past few years extensive growth has been noticed in the ecommerce sectors especially in the retail industry. The increased access to the internet is the major factor that contributes in the growth of ecommerce sector (Witell Lofgren, 2007). Through internet access the customers are able to easily browse different websites and purchase goods that they find suitable for themselves. The entire process from viewing the products and variety of choices to making purchase and delivery can be done by the customers by the customers from the comfort of their home due to ecommerce services. Due to this ease and comfort, ecommerce has become quite popular among the customers (Stamenkov Dika, 2015). Initially the companies were reluctant to accept ecommerce because of reliability and security issues but these issues are now resolved to large extent and thus companies widely use ecommerce platform. The main reason behind adopting ecommerce is its low cost and wide market accessibility. In present business environment, the online service quality has appeared as the most important factor that influences the buying decision of the customers (Sabiote, Frias Castaneda, 2012). Service quality can be described as the judgment of the customers based on their expectations which further are built on brand popularity and customers experiences. The organizations have realized that only price of the product is not key determinant of the success but quality of the product and services is also major factor that contributes in success of the organization. The quality of the products and services offered by the organization has a significant impact on the customer loyalty and satisfaction which influences the purchase decision and eventually impacts the profitability of the firm (O'Neil, Palmer Wright, 2003). In order to build customer loyalty and provide customer satisfaction it is important to provide quality services to customers during after product purchase. Aims and Motivation The core aim of this research proposal is to inspect the impact of online service quality on purchase decision of the customers in retail industry. The motivation of this research is that ecommerce activities has exploded due to internet accessibility which offers easy purchase option. In order to retain customers and remain profitable in long term the organizations must satisfy their customers which can be done through qualitative services. Thus, in order to understand the impact of quality online services on customers purchasing decision and ways in which it helps in improving sales this research is conducted. It is evident that in every business, customer satisfaction is a critical aspect that helps in long term sustainability of the organization along with providing huge profit margins (Li, 2015). Thus, online retail organizations must also maintain strong customer relationship by providing them quality services in order to remain profitable and sustain for long. Research Question In order to achieve the main aim of the research, following questions are formulated: What is the importance of quality online services in influencing the purchase decision of customers? Determine the factors that impact the consumer perception about the service quality? In what ways can the organizations influence the perception of the customers about service quality? Research Objectives The major objectives of this research proposal are as follows: To examine the role of quality of online service on customers perception about the product To explore the factors that influences the purchase decision of the customers To analyze the significance of quality services in influencing customers to make a purchase Research Rationale This research topic is selected because the subject is very interesting and improves the knowledge about the ecommerce sector. This research topic is the one of the recent topics of research that contains ample of information and can guide organizations. Through research on this topic, the readers will have a broad understanding about the role of quality services in ecommerce sector. This research topic can also be helpful for business organizations in improving sales of their products and services by transforming the perception of the customers towards online services. The business professionals will also be benefitted through this research study because they will be able to understand the significance of high quality services in ecommerce sector. This research study analyses the retail giant Amazon and its online customer services with specific emphasis on its business structure in Nigeria. Organizations of the Research A proper structuring of the research is important to achieve research aim and complete the research work successfully. This can be done by using a systematic approach and organizing the research appropriately. For this purpose, the research will be divided into different chapters which are as follows: Chapter 1: Introduction The first chapter is introduction chapter that contains background information about the research subject and is one of the crucial chapters that lay the foundation of the research work. This chapter contains the aims, motivation, objectives and rationale of the research. Chapter 2: Literature Review The second chapter is literature review that contains in-depth information on the research topic which is based on the previous literatures and researches done by different authors. Chapter 3: Research Methodology The third chapter is research methodology chapter that determines the different types of research methods which are used in research to gain information about the research subject. All the necessary information in the research is retrieved using tools and techniques which are described under this chapter. Chapter 4: Data Analysis and Discussion The fourth chapter is data analysis and discussion that analyses the data collected through different research methods. The data is analyzed in this chapter to gain important information and reach to a meaningful conclusion. Chapter 5: Conclusion and Recommendations The fifth chapter is conclusion and recommendation chapter that contains the overall summary of the research based on the research findings. This chapter also provides recommendations for any gaps identified in the entire research. Literature Review (Theory and Definitions) According to Hung et al. (2014), today, the competition in the marketplace has increased and become fierce due to globalization as new players are frequently entering in the market and increasing competition. The competition is even higher in ecommerce sector because several new players are entering in online business to exploit the business and make profit. It is identified that the cost of implementing online business is relatively low in comparison to traditional retail stores and online business also opens the vast market to the organizations. Zandian Riahinia Azimi (2010) also explored that the profit margins are eroded due to growing competition in ecommerce business; therefore it is important for the organizations to differentiate itself from its competitors to gain success. The online business can differentiate itself from other rivals through ecommerce service quality because it determines the way in which the service providers provide customer satisfaction and manages its customers. In the views of Sahadev Purani (2008), ecommerce service quality is the combination of different factors such as access, assurance, reliability and ease of navigation. In order to provide high quality and effective online services a combination of the above elements should be used. Turk, Scholz and Berresheim (2012), investigated that ecommerce retailing helps in gaining new customers and provide an easy way to customers in making purchase. At present, customers lack in time and demand quality products and services therefore, they are attracted towards brands as branded products and services offers quality. This is the huge opportunity for the large market players to sell their products on ecommerce platform. The small and new players can also exploit ecommerce platform and become successful by promoting business on online medium. In the views of Wang (2008), secure payment, quick customer service, online shipping, fast response are some important elements of online service quality which should be considered by the retailers to build, improve and maintain the brand image of the business. The ecommerce platform and businesses has opened doors for top retail companies such as Amazon and for local firms but in order to remain competitive over rivals providing high quality online services is essential. It is discussed by Javedi et al (2012) that examining the purchase behavior of the customers while making online purchase can be helpful for the companies to create competitive advantage and gain insight. The internet is widely used in online business activities for different purposes such as placing an online order, checking and comparing the prices of products and searching for product attributes. As per the opinion of Zhilin Kim (2004), online shopping behavior is the process of buying products and services through online medium. Five stages are identified in the process of online shopping behaviors which are search for the options, online purchase, recognition of need, evaluation of alternatives and post purchase alternatives. Other than this, there are different factors that affect the purchase decision of the customers such as brand image, service quality, easy return policy, and perceived risks including product risk, financial risk and non-delivery risk. Uzun Poturak (2014) has also explored that there are different factors that influence the customer purchase decision such as e-loyalty, customer satisfaction, online risks and online service quality. Huang Finch (2010) discovered that convenience and customer trust along with price and quality of the product and services are important variables that influence purchasing decision of the customers. It is identified that if the customers are satisfied with service quality of the organization there is high probability that will return back and make another purchase and will continue until they feel satisfied. According to Sousa (2012), there is a positive relationship between customer loyalty and service quality as organizations can retain customers by providing high quality service. Wu Wu (2010) explored that in online shopping the customer decision is based on quality of information provided to them, their perception of risk and interface quality. In addition to this, if the customers find the website attractive and easy navigation is provided they will make purchase. Moreover, Janita Miranda (2013) assumed that by integrating the online services companies can increase their profit margins along with this, high quality services also influence customers to avail the services on constant manner. Riley, Scarpi Manaresi (2009), determined that providing detailed information to the customers about the product, its reliability and efficiency along with making effective communication with them can help the companies in sustaining. Schlagel (2011) also investigated that customer satisfaction and perceived service quality are interrelated because customer satisfaction is dependent on customers expectations about the products and services they receive. According to Ch eng et al. (2012), if any organization provides high quality services but the customers expectations are not met the perceived online service quality will be low. Carlson OCass (2011) suggested that organizations should make efforts to enhance the customers perception towards the service quality provided by them this can be done by developing effective marketing strategies and building trust. Research Methodologies Research methodology is the process in which the researcher collects data which is relevant to the research study. It is a systematic and scientific method through which reliable information is retrieved (Hair et al., 2015). The present research will identify the impact of online service quality on customer purchase decision. For this purpose various tools and techniques will be used to collect data. In this research exploratory research design will be used to determine the characteristics of different variables and it will also help in exploring new ideas and assumptions related to research subject (Denscombe, 2012). In addition to this, inductive research approach will be used for this research to build meaningful conclusion. The data collection method that is suitable for this research will be both primary and secondary data collection methods. Through primary method data will be collected using questionnaires and interviews (Crowther Lancaster, 2012). The questionnaires will be provided to people who use online shopping to understand the factors that influence their purchase decision (Kuada, 2012). Moreover, the interviews will be conducted with the business development managers and logistic managers of the online retail companies. On the other hand, secondary data collection method will utilize existing sources to collect data such as books, journals, online articles and company websites (Creswell, 2013). The sample size for survey method will be 100 and for interview method sample size will be 8. After collecting relevant information data will be analyzed through graphical data representation method such as pie charts or pictograms (Pasian, 2015). Ethical Considerations There are certain ethical considerations that need to be followed while conducting any research work to maintain authenticity and reliability of the research (Kara, 2012). The ethics that will be considered during this research work will include confidentiality and privacy of the data, no biasness or discrimination, no plagiarism, use of authentic sources, and proper acknowledgement of the publication and authors whose data is used (Crowther Lancaster, 2012). Project Plan (Gantt Chart) Research Activities Oct Nov Dec Jan Feb March April May June July Aug Sept Choosing the Topic Confirmation of Research Proposal Introduction of Research Review of Literature Data Gathering Data Analysis and Evaluation Conclusion and Suggestions Submission of Report References Carlson, J. O'Cass. (2011). Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators. Managing Service Quality: An International Journal, 21(3): 264286. Cheng, H. G., Liu, J. Y. C., Sheu, T. S. Yang, M. H. (2012). The impact of financial services quality and fairness on customer satisfaction. Managing Service Quality: An International Journal, 22(4): 399-421. Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications. Crowther, D. Lancaster, G. (2012). Research Methods. London: Routledge. Denscombe, M. (2012). The Good Research Guide: For Small-Scale Social Research Projects. New York: McGraw-Hill International. Hair, J. F., et al. (2015). Essentials of Business Research Methods. Routledge. Huang, X. Finch, B. J. (2010). Satisfaction and dissatisfaction in online auctions: an empirical analysis. International Journal of Quality Reliability Management, 27(8): 878892. Hung, S., Chen, C, Huang, N. (2014). An Integrative Approach To Understanding Customer Satisfaction With E-Service Of Online Stores. Journal of Electronic Commerce Research, 15(1): 40-57. Janita, M. S. Miranda, F. J. (2013). Exploring Service Quality Dimensions In B2b E-Marketplaces. Journal of Electronic Commerce Research, 14(4): 363-386. Javedi, M. H. M., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A. Asadollahi, A. R. (2012). An Analysis of Factors Affecting on Online Shopping Behavior of Consumers. International Journal of Marketing Studies, 4(5): 81-98. Kara, H. (2012). Research and Evaluation for Busy Practitioners: A Time-Saving Guide. Policy Press. Kuada, J. (2012). Research Methodology: A Project Guide for University Students. Li, C. (2015). Switching barriers and customer retention. Journal of Service Theory and Practice, 25(4): 370 393. O'Neil, M., Palmer, A. Wright, C. (2003). Disconfirming user expectations of the online service experience: inferred versus direct disconfirmation modeling. Internet Research, 13(4): 281296. Pasian, B. (2015). Designs, Methods and Practices for Research of Project Management. Surrey: Ashgate Publishing, Ltd. Riley, F. D., Scarpi, D. Manaresi, A. (2009). Purchasing services online: a two-country generalization of possible influences. Journal of Services Marketing, 23(2): 92102. Sabiote, C. M., Frias, D. M. Castaneda, J. A. (2012). E-service quality as antecedent to e-satisfaction. Online Information Review, 36(2): 157-174. Sahadev, S., Purani, K. (2008). Modelling the consequences of e-service quality. Marketing Intelligence Planning, 26 (6): 605-620. Schlagel, C. (2011). Country-Specific Effects of Reputation: A Cross-Country Comparison of Online Auction Markets. Springer Science Business Media. Sousa, R. (2012). The moderating effect of channel use on the quality-loyalty relationship in multi-channel e-services. International Journal of Quality Reliability Management, 29(9): 1019-1037. Stamenkov, G. Dika, Z. (2015). A sustainable e-service quality model. Journal of Service Theory and Practice, 25(4): 414 442. Turk, B., Scholz, M. Berresheim, P. (2012). Measuring Service Quality In Online Luxury Goods Retailing. Journal of Electronic Commerce Research, 13(1): 88-103. Uzun, H. Poturak, M. (2014). Factors Affecting Online Shopping Behavior of Consumers. European Journal of Social and Human Sciences, 3(3): 163-170. Wang, M. (2008). Measuring e-CRM service quality in the library context: a preliminary study. The Electronic Library, 26(6): 896-911. Witell, L. Lofgren, M. (2007). Classification of quality attributes. Managing Service Quality: An International Journal, 17(1): 5473. Wu, D. Wu, D. D. (2010). Performance evaluation and risk analysis of online banking service. Kybernetes, 39 (5): 723 734. Zandian, F., Riahinia, N. Azimi, A. (2010). An evaluation of alert services: quantity versus quality. Program 44(1): 512. Zhilin, M. J. Kim, Y. D. (2004). Customers' perceptions of online retailing service quality and their satisfaction. International Journal of Quality Reliability Management, 21(8): 817840.

Wednesday, April 15, 2020

17th 18th Century Poetry Background Notes Essay Example

17th 18th Century Poetry Background Notes Essay Example 17th 18th Century Poetry Background Notes Paper 17th 18th Century Poetry Background Notes Paper Essay Topic: Poetry 1603 death of Queen Elizabeth I 1660 1702 Restoration Period Charles I and James I protestant, antagonize, create religious controversy, clash with parliament, both believed in the divine right of kings, Which was worse, James I or Charles I ? Charles James I 1603 1625 Charles I 1625- 1642 the roundheads against the king cavaliers supporters of the king oliver cromwell leader of the commonwealth; puritan; encouraged freedom of religion. first time women were on stage 1600 Nel Gwen Francis Bacon essayist; father of modern science metaphysical conceits metaphors aimed at starling the reader john donne born catholic but abandoned his faith; womanizer (married Anne More, 16), put in prison; converted to Anglicanism. andrew marvell used metaphysical conciets, used carpe diem cavalier poets poetic theme carpe diem, Herrick and Lovelace john milton puritan writer, born catholic, wrote pamphlets 1702-1798 a full century, unlike the 17th century The Restoration restoring the monarchy and the Church of England 18th century conviction of mans intellectual superiority first encyclopedia diderot dictionary is revised my johnson deism god as a clockwork, universe as a clock, no expectation of divine intervention. characteristics balance, sophistication, rationalism, skepticism, 1702 1750 age of swift and pope, big use of satire. 1750 1785 Age of Johnson 1785 1798 Pre- Romantic Johnathan Swift born of english parents in ireland; Anglican minister, hated mankind but loves the individual, scathing satirist. Alexander Pope born catholic, mocked because of his deformity, loved mankind, perfected the heroic couplet, wrote with a lot of dry wit. Samuel Johnson epitome of the 18th century, essayist, poet, scholar, and critic. The Dictionary Samuel Johnson Holy Sonnet 14 Batter My Heart John Donne Holy Sonnet 10 Death Be Not Proud John Donne Know Then Thyself Alexander Pope Rape of the Lock Alexander Pope A Modest Proposal Jonathan Swift To The Virgins To Make Much of Time Robert Herrick To Lucasta Richard Lovelace To Althea From Prison Richard Lovelace On His Having Arrived At the Age of Twenty-Three John Milton Meditation 17 John Donne On His Blindness John Milton Death Be Not Proud John Donne

Thursday, March 12, 2020

Facing the problem of market positioning for Qatar Airways bran

Facing the problem of market positioning for Qatar Airways bran Introduction Statement of the problem The current research addresses the problem of positioning of corporate brand of Qatar Airways through strategies for improving customer satisfaction. This problem is significant since brand development and brand management encompass one of the important aspects for making an organization gain global competitive advantageAdvertising We will write a custom report sample on Facing the problem of market positioning for Qatar Airways bran specifically for you for only $16.05 $11/page Learn More Purpose of the study and delimitations Purpose of study The purpose of this study is to aid in resolution of the problem of determining ways of positioning the corporate brand of Qatar Airways through strategies for improving customer satisfaction. It seeks to draws knowledge from the body of literature on techniques of marketing research and their applications in solving marketing problems and formulating marketing strategies in helpi ng to resolve likely marketing problem of positioning the corporate brand image for Qatar Airways Limitation and delimitations In the quest to achieve this concern, this research has a major limitation since it uses a small sample size (34 respondents). However, this limitation is countered by random distribution of questionnaires to persons of different demographical characteristics so that the responses to questionnaires reflects general customer views about Qatar airways Theoretical perspective Research findings such as Wirtz and Chung Lee (2008) and Yelkur (2007) contend that customer satisfaction comprises one of the most important aspects for incorporation in the marketing planning strategies for organizations considering global growth plans as a measure for securing competitive advantage. Qatar airline is one of such companies Research hypotheses It is hypothesized that Qatar Airways has poorly positioned its corporate brand Image by building strong local customer relationshi ps, but insufficient customer relationships to global clientele. Various factors and variables may affect satisfaction of consumers depending on the industry within which a business operates. For the airline industry, it also hypothesized that independent variables such as product (which include services, quality and brand image) offered by Qatar Airways affect perceived satisfaction and hence customer satisfaction. Literature review Research on the best strategies for positioning cooperate brand of an organization has yielded huge body of literature on organizational brand inventories and brand elements to induce customer satisfaction. Customer satisfaction is a critical element of retention of existing clients for an organization coupled with attraction of new ones (Yelkur, 2007). Customers possessing good organizational reputation share it with other people. This aspect creates the urge amongst potential customers to experience the service or product offered by an organization. B rand inventories are aimed at availing comprehensive profile of the manner in which products coupled with services that are sold by a given organization are branded and marketed.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hill and Ettenson (2005) note that profiling a product or a service â€Å"requires marketers to catalogue visually and in writing various products or services sold, the names, logos, symbols, characters, packaging, slogans, or other trademarks used† (p.86). Outcome of any product profile requires accuracy, high precision, comprehensibility, and reflective of the status of a product or service brand for a given organization. Brand inventories should highlight the brand elements utilized to build brand loyalty and the manner in which this goal is accomplished coupled with how it is reflected on any necessary marketing program. Qatar Airways’ com petitive brand profiling is done to unveil the probable points of difference coupled with points of parity. In these extents, brand’s inventory is valuable at Qatar Airways, as it helps in determining the platforms anchoring customer perceptions. A brand identifies and distinguishes an organization from other organizations even though two or more organizations offer similar products or services. Organizations not only sell products or charge for their services, but they also sell their brands (Hill Ettenson, 2005). A number of elements including the brand name, logo sounds, tagline, tastes, and scents among others identify brands (Hill Ettenson, 2005). The Qatar Airlines protects its brand name consisting of ‘Qatar Airways’ with the symbol (logo) of the Arabian Oryx. People living within the Arabian region are highly familiar with the animal. Any attempt to use a brand name possessing the Arabian Oryx symbol and the brand name ‘Qatar Airways’ amoun ts to a legal challenge by the organization. In a bid to enhance its brand identification and association, Qatar Airways uses the slogan ‘World’s 5 Star Airline’. The recognition of the extent to which an organization meets satisfaction of its customers is critical in aiding to channel the efforts of employees to meet the anticipated needs and perceptions of services provided. In this extent, marketing scholars such as Yelkur (2007) and Farris, Neil, and Pfeifer (2010) perceive customers’ satisfaction as entangling the dominant business strategy that may affect the profitability of an organization positively if it is cutely developed. Given this merit, it is significant for an organization to be in a position of developing metrics of measuring customers’ satisfaction and determine the marketing factors that help to induce the same (Farris, Neil, Pfeifer, 2010).Advertising We will write a custom report sample on Facing the problem of market positioning for Qatar Airways bran specifically for you for only $16.05 $11/page Learn More Some metrics measure customers’ satisfaction, but the applicability and appropriateness of any metric depend on the industry of operation of an organization. One of the metrics entangles the number and frequency of the complaints raised by clients (Farris, Neil, Pfeifer, 2010). However, this research does not adapt its research methodology to measure customer satisfactions for Qatar Airways via this way; rather, customers’ surveys through responses to questionnaires act as a resourceful way of measuring customers’ satisfaction. The focus of this research is not on measuring customers’ satisfaction. Rather, the measures are used to establish factors that may influence customers’ satisfaction. Marketing mix comprises one of such factors. After the establishment of an appropriate brand, the next phase of corporate brand positioning entails it s supporting. Holt and Quelch (2009) support this assertion and further add that for success of any brand, a means of supporting it to ensure that its preferences among customers do not fall when new competitors in the same industry emerge should be created. For Qatar Airways, brand promotion is a central component for supporting its brand. Promotion is done through various ways such as sponsorships. The main aim of collaborating with Barcelona FC in the 2013/2014 Spanish premier league season is to create a global image for the existence of the Qatar Airways brand. Through this partnership, Qatar Airways endeavors to display passion for its brand as being the best in the airline industry tantamount to that of FC Barcelona in the football industry. In the effort to access the perception of customers on the brand of an organization, brand exploratory is important. The concept refers to any research executed by an organization to garner information, which upon analysis, helps to give an indication of the manner in which customer feel or think about a given product or service and their associated classes of brand equity sources (Hill Ettenson, 2005). Conducting brand exploratory requires the execution of a number of preliminary activities. One of such activities entails conducting an interview to an organization’s personnel to acquire an understanding of manner in which they think coupled with determining their beliefs and perceptions about the brand (Hill Ettenson, 2005). Opinions accruing from the above interviews are normally diverse and they serve several functions in determining the manner in which consumers of a given product or service may be feeling or thinking about the same. Among such functions includes the generation of vital and informing ideas about products from an organization’s perspective and providing likelihoods for understanding any preconceived internal misconceptions and on inconsistencies on the way people internally percei ve the products and services (Hill Ettenson, 2005).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This exercise is necessary since customers think about products that they consume depending on how the communications personnel within an organization portray the products (Farris, Neil, Pfeifer, 2010). However, even though it is important to unveil an organization’s internal inconsistencies and misconceptions about products, such an endeavor is not adequate to develop brand explorations fully. Conducting additional research on customers is necessary to establish how their own experiences with the products or services of an organization shape their thoughts and feeling about the products. This aspect is the central concern of brand exploratory, as a component of successful corporate brand positioning strategy at Qatar airlines addressed in this research. Methodology Research design A research can be designed as one of four main approaches, viz. qualitative, quantitative, mixed methods (pragmatic approach), and emancipator approach (participatory or advocacy approach). In thi s research, pragmatic approach is utilized. Freshwater, Sherwood, and Drury (2006) posit, â€Å"Pragmatic researchers grant themselves the freedom to use any of the methods, techniques, and procedures typically associated with quantitative or qualitative research† (p.295). The freedom of choice of method depends on the researchers’ perception and evaluation of methods that best suit the particular kind of research they are conducting. The best choice is the one that utilizes methodologies that complement one another. This aspect forms the basic logic for designing this research to use pragmatic approach deploying aspects of both quantitative and qualitative research. Population, sample, and participants Thirty-four (34) copies of questionnaires were distributed without selection of certain demographic characteristics of people that received the questionnaires. Rather, the respondent was required to indicate these characteristics in the questionnaires. The entire sample (34 people) answered all the questions in the questionnaires promptly. Hence, no questionnaire was rejected. Data collection instruments, variables, and measurements The research used questionnaire as the primary data collection tool. The independent variable was the impact of positioning of the Qatar airline product and services. Independent variable was customer response and prevalence to the positioned brand as is an indication of customers’ satisfaction, which is measured from the context of quantitative number of Qatar Airways’ customer perceptions and preferences on the product and services. Some questions requiring qualitative information were also used to help in the provision of data on specific perceptions about the products and services offered by Qatar Airways. Ten (10) questions were used to capture the aspects of customer satisfaction with the company’s product and services as shown in appendix 1 Data analysis procedures Data was analyzed through computations of percentages of responses for each question in the questionnaire. These results were then used to conduct an analysis of the brand positioning challenges likely to be encountered by Qatar Airways, which helps in the identification of areas that pose challenges in the positioning of the Qatar brand to correspond to its global growth strategy. Validity and reliability Quality research should possess several characteristics, which include credibility reliability, use of rigorous methods, and verification (Cohen Crabtree, 2008), validity, clarity, and coherence in reporting (Yardley, 2000) among others. Validity can both be internal and external. Validity entangles the â€Å"best approximation to the truth or falsity of proportions† (Rolfe, 2006, p.307). Validity and reliability in this research were enhanced by the choice of primary method for data collection (questionnaires) as a tool for ensuring that the research findings add significant knowledge to the body of knowledge (market research) that the research seeks to amplify. However, the sample was too small. The demographic characteristic of the sample are perhaps not exact representation of the population seeking service from Qatar Airlines, which poses challenges to the reliability and validity of the research. Nevertheless, given that the sample was small, it was possible for the researcher to administrate the process of filling the questionnaires so that ambiguity of the question was addresses. This move helped to improve both reliability and validity of the responses and hence research findings Data analysis, findings and discussion Table 1 below shows the findings obtained on administration of the questionnaires. Table1: Results for questionnaires for a sample of 34 respondents Responses Questions A B C Total response Gender 8 26 34 Age 26 4 4 34 Nationality 26 2 6 34 2- used Qatar airways 32 2 34 3- if yes 2 14 16 32 4- if the answer c 12 2 2 16 5- if other Turkish 1 6- depend on 5 2 2 7- depend on 6 0 8- raise concern 12 20 32 9- responses 6 6 12 6 6 12 4 4 8 Many routes, great schedule 4 10 30 4 34 Ninety-four percent (94 %) of the respondents had used Qatar Airways while 6% percent had not used it. While only one person (3%) prefers Turkish Airlines, 3% did not cite their preferred airline. This aspect indicates that some people are undecided on their preferred airline brand. It also shows that Turkish Airlines may become the biggest competitor. While deciding on the most appropriate strategy to position Qatar Airways to win these people, gender preferences and tastes for airline services play a significant role because most people who have used Qatar Airways are more likely to be women (76%) as opposed to men (24%). Nationality is another important demographic factor to consider when choosing brand-positioning strategy for Qatar Airways. Although the company seeks to grow its global courier capacity, the adaption of brand promotional strategies to meet local tastes should not be abandoned. Most people using the airways are Qatari (76%) compared to other people of the Middle Eastern nationality (6%). The low number of people from other Middle East nations using Qatar Airways suggests that the airline should position its brand as a regional courier. This strategy also needs to extend to global platforms as the company seeks to become a global courier as suggested by the low percentage of people from other nations (18%) using the airline. This positioning reflects well on the strategy of the company to position itself on a global scale through partnership with Barcelona FC in the 2013/2014 season. As at the time of conducting the research, the results show the ability of Qatar Airways to position its brand to young people, 18-28 year (76%) as compared to 29 -39 (12%) and 40 and above (12%). This aspect means that the company needs to adapt its services and produc ts to meet the needs of all customer age groups while attempting to become the world’s best courier. Customers are also more interested and satisfied by good flight experience (50%) and easiness of accessing booking and tickets (44%) than the cost of travelling. This realization explains why Turkish Airlines may not become the Qatar Airways’ near future competitor, as customers prefer it only on low cost basis, which is not an important factor in positioning an airline brand seeking to compete with Qatar Airways. Indeed, customers are not interested at all (0%) with flight experience. Customers define flight experience to encompass good entertainment (75%), as opposed to seating arrangements (12.5%) and on board customer experience (12.5%). This element means that Qatar Airlines will face the problem of marketing itself as the global best onboard entertainer. A major problem for Qatar Airways encompasses convincing its customers to express their concerns on areas where the company may need to improve to serve them better, as evidenced by 37.5% of people who have raised their concerns with the services and 63.5 % of those who have not. The media for collection of customer concerns should be hybrid in nature since 50% percent of persons raising concerns over the services and product of Qatar Airways prefers the Internet while 50 % prefers traditional means such as suggestion boxes and registering their concerns at the customer-service front desk. Customers are also happy when Qatar Airways responds to their concerns since this element may (50%), or may not (50 %) make them alter their air travel company. As the company works hard to positions itself as a customers’ needs and concerns centre Airways, many routes and schedule flexibility are important factors to consider when seeking to enhance customer satisfaction among 100 % of the customers who consider the current response mechanisms of Qatar Airway inappropriate. The establishment of dem otic or popular travel routes and positioning of the Qatar’s brad image as the best global leader in this extent remains the most important driver of Qatar Airlines success and marketing challenge. Recommendations and conclusion Summary of the research problem, objective, findings, and discussion The research’smain problem was the determination of ways of positioning the corporate brand of Qatar Airways through strategies for improving customer satisfaction. The objective encompassed the identification of mechanisms in which Qatar Airways can position and manage its brand to achieve global, regional, and local success. The findings indentified gender, nationality, and age demographic factors as important elements in facing the problem of brand positioning strategies focusing mainly in good on board customer experience (specifically good entertainment) and easiness of accessing booking and tickets while also capitalizing on increasing the number of flight routes and fle xibility in schedules. The discussion of the results treated this challenge to entail facing the problem of enhancing customer satisfaction with the product and services offered by Qatar Airways. Limitations Although the research indicates customers’ perception about the Qatar Airways, the research has some limitations. Questionnaires were administered to a sample of 34 respondents. No scientific method was applied to recruit this sample in a bid to ensure that it demographically reflected the population. A small sample size of 34 respondents also presents difficulties for construing into a perfect technique for marketing research or even a random sample. Ethical issues in the study In collecting primary data, addressing ethical concerns of the respondents is important. Respondents may be concerned about the intentions of seeking information from them. Another concern encompasses whether giving truthful and accurate information on their perceptions about an organization would lead to the victimization or any other unprecedented consequences. These ethical concerns were addressed by providing an explanation of the purposes of the data sought in the questionnaires in the first part of the questionnaire. The introduction and statement of the purpose of the questionnaire explained that Qatar Airways endeavors to develop a global brand by expanding its courier capacity and the number of routes. It also explained that in deriving its marketing planning, the company should get right a number of interrogatives based on its ability to gain competitive advantage in both Middle East domestic markets and global markets. The respondents were further made aware that these interrogatives formed the basis of the questionnaires, which then would be deployed to conduct a research into the problem likely to be encountered by the airways courier in its effort to reach global markets. Recommendations for managers, and for other researchers For Qatar Airways, the customersâ €™ perceptions shaping their satisfaction and preference to the product and services are dependent more on the nature of the product and service experience than the costs of the product and services. To the managers of Qatar Airways, this aspect implies that even though some airline companies elsewhere in the world have successfully positioned themselves as low costs couriers, in the context of the operational environment of Qatar Airways, such a positioning strategy might not work. The research suggests the existence of a correlation between positioning strategy for an organizational brand and the degree of customer satisfaction in the airline industry. However, the exact correlation coefficients were not determined. Therefore, research opportunity exists in which regression analysis can be deployed to determine the correlation coefficients between brand positioning and customer satisfaction. Amid, the view that the research has not considered to determine the correlation coeff icient within its scope, the hypothesis that independent variables such as the product (which include services, quality, and brand image) offered in the airlines industry affect perceived satisfaction. Hence, a relationship between brand positioning and customer satisfaction has been confirmed. The first hypothesis was unconfirmed since although the main clients of Qatar Airways studied were Qatari, a significant number of customers from the global market have developed loyalty to airline’s services. References Cohen, D., Crabtree, B. (2008). Evaluative criteria for qualitative research in health care: controversies and recommendations. Criteria for Qualitative Research, 6(4), 331-339. Farris, P., Neil, P., Pfeifer, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance. New Jersey, NJ: Pearson Education, Inc. Freshwater, D., Sherwood, G., Drury, V. (2006). International research collaboration: Issues, benefits and challenges of the global ne twork. Journal of Research in marketing, 11(4), 295-303. Hill, S., Ettenson, T. (2005). Achieving the ideal brand portfolio. Sloan Management Review, 2(1), 85-90. Holt, A., Quelch, T. (2009). How global brands compete. Harvard Business Review, 7(3), 68-75. Rolfe, G. (2006). Validity, trustworthiness and rigor: Quality and the idea of qualitative research. Journal of Advanced Marketing Research, 53(3), 304-310. Wirtz, J., Chung, M. (2008). An empirical study on the quality and context-specific applicability of commonly used customer satisfaction measures. Journal of Service Research, 5(4), 345-355. Yardley, L. (2000). Dilemmas in qualitative marketing research. International Journal of Marketing Research, 15(3), 215-228. Yelkur, R. (2007). Customer satisfaction and service marketing mix. Journal of Professional Services Marketing, 21(1), 105-115

Tuesday, February 25, 2020

Business and Society Assignment Example | Topics and Well Written Essays - 1000 words

Business and Society - Assignment Example 80). This report discusses the organizational codes of conduct that a company should possess with analytical conduct through benchmarking and implicative proceedings that ensure the sustainable relevance of such codes in the years ahead. Eventually, a conclusive section will be drawn, covering the generic scope of the focal idea of the study. 2.0a Company Background The company in this section refers to an entity that centers on manufacturing building products and services. As such, stipulations have been made to formulate the codes of conduct of the company through benchmarking the Louisiana-Pacific Corporation, Skanska, and Simpson Manufacturing Corporation’s codes of conduct. Simpson’s codes of conduct have been adopted, e.g., workplace health and safety, product and service quality, confidentiality, and the encouragement of reporting an illicit and unethical behavior (Simpson Manufacturing Co., Inc., 2011). Skanska's personnel development, employment terms, proper d isclosure of information, and environmental concerns are also instilled (Skanska, 2012). Finally, adopting LP’s proposition of having an honest and truthful means of communications and compliance with laws, rules and regulations (Louisiana-Pacific Corporation, 2012) will complete the codes of conduct for the company. 2.0b Rationale of Choice of the Code of Conduct Numerous companies of today have codes of conduct that implicate a developing organizational norm and the infringement of which might entangle cost and risk. The cost is the one which melts the opportunity to use a contingently efficient management scheme, and the risk is the one which pertains to not having a solemn code of conduct (White & Montgomery, 1980, p. 86). Abiding by the legal matters can help the organization sustain its operations in the long term. Provisions should be given to ensure the safety of workers in the workplace. Because of the technological developments, the labor environment is altering as well, and the company should implement policies that further protect its workers. One of them may pertain to employment terms such as age, gender, race and other employee’s personal matters. The social and cultural aspects are altered because of the workforce variations such as oversea workers. An honest and truthful means of communication would further uphold proper disclosure of information among the stakeholders of the organization. This notion is governed by the political concerns such as regulatory policies that emerge to be mandatory in all types of organizations. Confidentiality and discouragement of unethical conducts within the company can help the business achieve its corporate goals. When all of the internal facets of the operations are well-suited to the attainments of goals, quality service will then be the next target of the company. That is a manifestation of the quality product offerings of the business. Lastly, it should not omit the importance of environment in the codes of conduct. In the first place, the environment is where everything takes place, and it should be preserved well for the next generation. The economic issues are by far the most crucial factor in developing the codes of conduct because this can affect the entire industry if the violation is proven by the